Fancy knowing how Snapchat geofilters work? You ever wonder how is it that many of your friends have the same “rainbow” frame overlaid on their Facebook profile pictures during Pride celebration?
I’ll show you how to create a Snapchat Community Geofilter by using an example that I made for Ontario Science Centre (of Canada), and a Facebook Frame for individual use, or if you happen to be promoting an event for your brand for a period of time.
FUN TIME! Let’s make a Snapchat Geofilter!
Say I needed to create a geofilter for visitors of Ontario Science Centre for the next weekend
Step 01. Composite your images and text together on any image editing apps, such as Pixlr, Photoshop or Illustrator. Make sure your canvas size is 1080 width x1920 height.
Step 02. Always export your final image as PNG file. PNG will leave any uncoloured or empty background “transparent” so that it’s see through.
Step 03. PNG image must be lower than 300KB, and remember, final image size has to be 1080×1920 pixels.
I created original vector visuals for Ontario Science Centre with Adobe Illustrator. And had exported the final image as a 1080 x 1920 PNG file.
Step 04. Log in to your Snapchat account on desktop view.
Step 05. Visit https://www.snapchat.com/geofilters
Step 06. Scroll down and select “Community”. Then click “Next”. Snapchat will direct you to the map page.
Step 07. On the top left, type in the address where you want the geofilter to be accessible and visible.
Step 08. Scroll the mouse to the pinned area and set the radar for your geofilter by clicking once on any spot. Then set a fence around your location, and take as many spots as you need to.
In my example, I searched for “Ontario Science Centre” and set my radar around the area that I think visitors are likely to use.
Step 09. Once you have fenced your radar, it will become the area where your geofilter will be available and visible to visitors. If you want to reset your radar, simply click on “Reset Fence” on top of the map.
Step 10. You can also schedule the availability of time for your geofilter! This is great for planning events ahead for your brand if you only want the geofilter to be online for certain dates.
Step 11. Now, you are ready to upload your PNG image.
Step 12. Insert your name, email, and write a short description as to why you are applying a geofilter to the location.
Step 13. In “Additional Notes” section, you could add a simple explanation whether the images are original or found online (make sure they are copyrighted for free use), or simply tick the 2 terms below if it applies to you.
In my example, I have set the time for the geofilter to be publicly available the next weekend (when most people are likely to visit). As for “Additional Notes” section, I stated with the courtesy that the logo belongs to OSC, and that the rest are original visuals.
Step 14. Submit the geofilter, and wait for approval. Usually, it takes 2 to 3 days, but it can take up to 2 weeks. Make sure that you plan ahead for your event!
Step 15. Check the status of your submitted geofilters on https://geofilters.snapchat.com. Once it’s approved, it’ll be available in the area you have set, and people will be able to use it on their selfies and stories!
It is pretty easy right? Why not take 15 minutes and try it out yourself now.
After that, you’ll find it easier to make a Facebook Frame. Check the next post for the tutorial!