Now that you have learned how to make a Snapchat Geofilter, don’t waste the images you created and reuse them for a Facebook Frame creatively! Of course, if you want to, feel free to search for images online or recreate new ones.

I’ll be using my example for Ontario Science Centre again in this tutorial. My motive is to let visitors document their exciting experiences with an OSC frame anytime of the day, week and year.

 
 

Let’s start marking a Facebook Frame!

Step 01. Unlike Snapchat geofilter, you don’t need to limit yourself to an image size. It is better if you save your visuals as individual images, other than a completely composed one.

Step 02. Save all created individual visuals as PNG files. My recommendation is that 3 images in total would be enough.

Step 03. Go to page https://www.facebook.com/fbcameraeffects/home/

Step 04. Select “Create Frame”. After you click on “Get Started”, you will see that there are 3 steps in the editor pop-up: “Design”, “Details” and “Publish”.

Step 05. First, make sure you click the right Facebook account in which the frame belongs to at the top right corner of the editor.

Step 06. Then, on “Design” section: drop your PNG files one by one, or upload all of them at the same time.

Step 07. Now play around with the images on the canvas. You can resize, move them around, and change their front-back position. For example, if you want your text to be at the very front, right click on the selected text image and select an order.

As you move images around, you will notice that Facebook shows a live preview of your design as a profile picture, and when used in a smartphone (portrait plus landscape views).

My tip is to play around with the placements of the images so that nothing important gets cropped. In my example, I have placed my text at the bottom and centred in the middle. My decorative images are placed on both sides but centred in relation to the top and bottom. This will help maximize the visibility of my images, and that they are visible in every format.

Step 08. After you are ready with the final composition, click “Next” to get to “Details” section. Then give your frame a “Name”.

Step 09. Similar to Snapchat geofilter, you can select a certain location and schedule a period for the frame to be available and visible to users.

*A bonus from Facebook Frame is the keyword bar. You can insert up to 10 keywords so that Facebook users can find your frame during the period of the event in Facebook camera.

Step 10. When all your details are ready. You can now “Save as draft”, “Preview on Mobile” or “Publish” right away.

Step 11. When you click on “Preview on Mobile”, a notification will be sent to your Facebook app and allow you to “View your frame” before publishing.

Click on “View your frame” and you will see it live on Facebook camera.

Step 13. After publishing your frame, a sample of how your frame will show up as a video/story will show up. It’ll take a few minutes, a few days or a couple of weeks for you to get approval from Facebook.

When it’s approved, tap the camera icon on your Facebook app, and select your frame from the “effects’ icon. OR, if you want to add your frame to a profile picture of your account or brand account, go to https://m.facebook.com/profilepicframes.

And TADA! Here’s a selfie of my partner and me using the frame I made for Ontario Science Centre. (Pardon me, as I have an eye infection, so he was nice enough to be the star of the selfie!)

*TIP of the day: In the “Design” section, if you are overlaying banners and text on Facebook Frame, don’t import them as separate images. Instead, composited them in advanced and import to Facebook Frame as a complete visual.

I made an example for you to understand this part. See image below, I have imported my white banner, logo and yellow text individually in Facebook Frame editor, but they become unaligned when being formatted to landscape and portrait view on mobile devices.

Unfortunately, this is something we cannot control, so take my tips seriously if you want to save time and make an awesome frame within few clicks!