Today, we are encountered with the ever-blooming world of social media platforms where we share stories, engage with people and learn from each other altogether. But what bothers most of us in the process of switching from one platform to another has always been the different visual outcomes when using the same image size across each platform.

For example, a landscape photo that reflects its beauty best when it is shown as landscape view may not appear as powerful on Instagram than as shown on Facebook. Either you have to crop it to a square, or the landscape image have to be shrunk to the available landscape image size of Instagram.

Never mind the confusion, and let’s not worry about it too much. In fact, we owe social media an applause of gratitude because  Jamie Spencer has got our backs! With his optimization of best image sizes for various social posts (or cheat sheets as he calls them), here is the shortcut to your concerns when publishing photos or images on Facebook, Twitter, Pinterest, LinkedIn, Instagram and so on.

Whether you are a personal blogger, a business or a brand looking to improve online presence, or a novice who wants to immerse in the digital paradise, I recommend you take the chance and surf through the cheat sheets.

If you are in a hurry, below is a super short version of the cheat sheets to get you started:


    • Profile Image: 180*180 pixels
    • Shared Image: 1420*630 pixels
    • Cover Photo: 828*315 pixels


    • Profile Image: 110*110 pixels
    • Shared Image: 1080*1080 pixels


    • Profile Image: 400*400 pixels
    • Header Image: 1500*500 pixels
    • Ins-stream photo: 440*220 pixels


    • Profile Image: 400*400 pixels
    • Background Image: 1000*425 pixels


    • Profile Image: 165*165 pixels
    • Board Display Image: 222*150 pixels
    • Pin Sizes: 238 width with any scaled height

Is there a one size fits all option? – Yes! and No.

I personally think that the answer depends on whether you have enough time or resources to create multiple size images, or whether it is necessary at all. Luckily, for those who fall under the former category, Garrett Heath has the right solution for you.

Universal Image Size: 1600*800 pixels, plus 160-wide padding on the left and right side of the image margins.

In a nutshell, what we should consider when uploading the same image across platforms is that audiences should be able to see what the main ingredients of your image is. You wouldn’t want the important parts to be cropped out in their newsfeeds – first impression is what drives visitors! The extra portion (called ‘padding’ above) that is added onto your image by 160*800 pixels on the left and right, is to avoid cropping or unreasonable shrinkage across platforms.

Thank you for your time,  and I hope you enjoyed your stay!